Content, copy and pages
Everything that turns attention into an enquiry. This is usually where a campaign is quietly broken — great targeting sending traffic to a page that gives people nothing to do.
Content marketing
A content plan tied to what you sell: what to publish, in what order, and how each piece feeds the next step rather than sitting alone.
SEO and content writing
Foundational SEO — keywords worth chasing, page structure, titles and descriptions — plus the writing itself, for people first and search second.
Video concepts and scripts
The idea, the hook and the script. I tell you what to shoot and what it needs to say in the first three seconds; you or your editor make it.
Landing pages and funnels
The page an ad lands on, built around one action. Message match with the ad, objections answered in order, one obvious thing to do next.