Vighnesh S., social media marketer in Kerala. Four years in.
I run Meta ads, build organic social, and write the content that holds it all together — for businesses that need real enquiries, not impressions. Most accounts I open are paying for the wrong audience with the wrong creative. I find that, cut it, and rebuild around what converts.
Cost per lead on an education account. January’s worst campaign against May’s best, same year.
Most people run one or the other and wonder why the numbers don't move. An ad sends someone to a profile that hasn't posted in three weeks, and the enquiry dies there. I work on both sides of that gap.
Meta ad campaigns built and run end to end — structure, audiences, creative direction, daily budget decisions, and the qualification that keeps junk leads out.
Social strategy, content calendars and day-to-day management, so the profile an ad points at actually looks like a business worth buying from.
Ad copy, video concepts and scripts, SEO-aware content writing, and landing pages built to turn a click into an enquiry.
Selected work
A Kollam clothing retailer through the Onam window: 90 campaigns bought at a ₹3.76 blended CPM, recruitment conversations at ₹7.87, and two Instagram pages that added 3,190 followers in a month with nothing paid behind them. The July export also showed a quarter of the reach landing outside India — which is the part I fixed first.
Put your numbers in. This is the same arithmetic I run on every account before I quote anything.
Not sure? Take last month's spend and divide it by the enquiries you got. That's your number.
Leads that budget buys today
Leads if the cost came down by a third
Extra enquiries, same budget
A one-third reduction is a deliberately modest illustration, not a promise. On one education account I've run, two campaigns on the same budget in the same month came in at ₹165 and ₹651 a lead — so the gap between a well-built account and a badly built one can be far wider than this. What yours can reach depends on your offer and market. I'll give you an honest range after the audit.
Send me your monthly ad spend and what you sell. You'll get a straight answer on whether I can move your numbers, and a quote, without a discovery call first.